Measures will be taken to establish a unit under the Presidential Secretariat to integrate all sectors associated with the tourism industry

Published on: June 6, 2025

– President

A discussion aimed at identifying strategies to attract tourists during the offseason was held this afternoon (06) at the Presidential Secretariat, chaired by President Anura Kumara Disanayake, with the participation of key stakeholders in the tourism industry.

The conversation focused on promoting Sri Lanka as a year-round travel destination, particularly during the offseason, enhancing the country’s tourism brand through digital marketing, strengthening human capital in the sector through skill development and training as well as attracting more foreign investment into tourism sector.

Attention was also drawn to the current challenges facing the tourism industry. Stakeholders were briefed on the initiatives already undertaken by the Sri Lanka Tourism Promotion Bureau to address these issues and advance the sector.

President Disanayake revealed intentions to establish a dedicated unit at the Presidential Secretariat to coordinate all institutions related to tourism in a cohesive manner.

The government’s Clean Sri Lanka programme also received positive feedback from industry stakeholders and its potential integration into tourism promotion efforts was discussed in depth.

The meeting was attended by Minister of Foreign Affairs, Foreign Employment and Tourism, Vijitha Herath, Senior Additional Secretary to the President, Roshan Gamge, Chairman of the Sri Lanka Tourism Promotion Bureau, Buddhika Hewawasam, Chairman of the Sri Lanka Association of Inbound Tour Operators (SLAITO)Nalin Jayasundara as well as hotel owners, tourism industry entrepreneurs and investors.

Mission

The Presidential Media Division is fully responsible for socializing the views, actions, decisions and statements of His Excellency the President through the media. Electronic, print and new media will contribute to this through a credible and engaging approach.

The media department works as a source of information on the subject of the President’s vision and mission by maintaining good coordination with public and private media organizations and journalists.

National policies, plans and measures are explained to the people through the use of high quality media. Identify the fallacies and reveal the truth.